Who was the Kinder chocolate boy?

Who was the Kinder chocolate boy who was paid just 150 euros for advertising? His photo was replaced 32 years after he revealed his identity

He is considered one of the most recognizable persons in the world. It was children's favorite advertising character. His face was on a popular product on the supermarket shelves for 32 years. This is the smiling German who has been decorating the Kinder chocolate wrapper since 1973. His identity remained hidden for many years until his 2005 autobiography "The Child of Chocolate" was released. His name is Guenter Eringer. The 54-year-old lives in Munich with his family. He works as a cameraman and film producer...

His mother worked in an advertising agency, and she was often praised for her son's beauty. For this reason, she decided to take him with her in childrens photography done by the Ferrero chocolate industry. The people of the company were thrilled with his beauty and chose to become the central person in advertising Kinder chocolate. As he revealed in his book, when he smiled at the camera he used to say vulgar words about the photographer. "That's what I think of every time I see myself in a chocolate wrapper," he had said ....

Only 300 DM was paid for the photograph, which is about 150 euros. His face was identified with Kinder chocolate, though he was photographed for the company only once. Its form changed with the use of photoshop. Over time, his hair was shortened, his teeth whitened and his ears replaced. The first time he saw his face on the supermarket shelves he felt proud. Later, he did not want his classmates to identify him with the angelic form of the ad, and did not reveal his identity. In Germany there was a rumor that the Kinder chocolate boy had become addicted to drugs and was in a detox clinic ....

At times, many came out in the newspapers and claimed to be the boy in photography. In 2005, Eringer refuted them, as he decided to reveal his identity by publishing his autobiography. Many have argued that this was the reason Ferrero replaced his face with Josh Batson that same year, though the company denied it. Eringer said that "being on the supermarket shelves had become a part of my life. If they take me out after 30 years, then let's do it with drumming"...

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